Make your advertising, communications, and events stand out from the rest with LED walls
Worcester | 2021
Imagine looking up at the night sky with millions of stars. They all look pretty much alike, right? Which ones do you take notice of – which stars catch your attention? Without a doubt, you’ll watch the ones that are exceptionally bright or in motion! So how does this apply to advertising, communications, and events? LED walls, of course!
Advertising.
The same behaviors apply to advertising. There’s so many awesome products, services, and events out there, but without great advertising platforms, they would be lost in the dark. Like the night sky, it’s a cluttered environment, with so many messages competing for the public’s attention. Your organization has to be the shooting star!
Be the brightest. Be in motion.
How? Digital LED walls. There’s a growing demand for this platform in advertising because they are both bright, and in motion! It’s for those reasons that New York City’s Time Square is the advertising mecca of the country – the biggest and brightest LED walls frame that renowned city block with motion graphics and messages as people passing through can’t help but to marvel at the spectacle!
Brightness. Side by side, a digital LED wall could be the same size as a traditional print billboard, but unless you make the extra effort to illuminate that poster, nobody will see it when darkness falls, unlike the always-lit LED wall. Reversely, you could project your advertising message up on a screen, but when light conditions are too bright, your communications are again lost. Digital LED walls are seen regardless of external light conditions, day or night.
Motion. Take that same side-by-side comparison to the billboard poster and the LED wall. Clearly, the one that is displaying a motion graphic is going to earn more of your attention as you’ll want to see where it goes, as opposed to the passing glance at a traditional billboard.
Now – let’s talk ROI. Yes, the goal of advertising is to reach the biggest audience and turn around profitable sales. Return on investment – you obviously want to earn more as a result of your advertising than your initial investment in the medium. The probability is significantly increased when you ‘become the shooting star.’
LED walls can be assembled in so many different sizes and shapes. They can be permanently installed at your location or meant to be mobile. They can be indoors or outdoors. They can come in the forms of large-scale stage backdrops, smaller stand-up totem signs, roadside signs, or even mobile screens built into a towable trailer! The creative possibilities are endless!
Digital LED walls are quickly becoming more attainable for organizations as the technology improves and the prices lower. They’re no longer a luxury just for the most prestigious brands. In fact, churches, universities, museums, corporate or medical offices, and even airports – they’re all gaining affordable access to digital LED walls and there’s no denying the benefits achieved!
Churches, for instance, are utilizing LED walls as stage elements to assist their worship teams with lyrics or to deliver PSAs and notes from the pastor during service. Universities are installing LED walls in student centers for use as fluid message boards. Universities also use LED walls in athletic facilities to display exciting video sports updates. Museums have been using LED walls both as educating tools and message boards for upcoming events. The LED walls cater to boundless functions!
Events.
What do LED walls mean for events?
If advertising and communication efforts can be so significantly improved by the digital LED wall technology, the same holds true for events. There’s no comparison between a stage that holds an LED wall as a backdrop to one that does not. The elements of brightness and motion are both present to immerse the audience into the event experience.
In today’s post-pandemic world, where events are slowly taking shape again, following guidelines set forth by both state and CDC (Centers for Disease Control), it’s imperative that venues have plenty of ‘distancing’ space. That is why many venues cannot operate at full capacity until further notice. Because of these rules, many events are turning to the outdoors where it’s definitely more spacious. However, as the audience is more dispersed, the need for increased visibility is necessity.
University commencements and organizational ceremonies are among the many types of events that are moving outdoors to allow for a bigger audience and more space for attendees.
Increasing visibility.
Events that have social distancing protocols can achieve greater audience viewing with mobile LED walls. As mentioned previously, digital LED walls can come in the form of mobile trailers. These trailers can be placed in various locations around the venue for the event so that the audience can see the stage happenings from anywhere.
Like the brightest star in the sky, an event should be the brightest part of the audience’s day. It would be unacceptable for any audience member to ever leave an event saying they had a hard time seeing, especially since tools such as LED walls are absolutely within reach.
For More on How to Become A Shooting Star…
If you’d like more information on how an LED wall could help your communications or event planning, please call Revelation at 508-797-0253 or email info@revprod.com. Both rental and installation solutions are available.
