Podcast Marketing
Collaboration Workspace & AV Studio | Podcast Station
Worcester | 2021
What’s a Podcast? 
A Podcast is a digital audio file available online for downloading to a computer or mobile device, typically available as a series, new installments of which can be received by subscribers automatically. The cousin of which, a Vodcast, is similar in that it includes video content as well
Why include a podcast in your marketing efforts?
Most podcasts/vodcasts cover specific topics. For example, a podcast for a non-profit organization might focus on how they benefit their community. Podcast advertising targets your products and services to niche audiences who are most likely to be interested in your organization. This level of pairing creates active lead generation and good return on investment (ROI).
2021 Podcast Statistics:
- 197 million Americans have heard about podcasts.
- 32% of Americans listen to podcasts at least once a month.
- There were 750,000 active podcasts in 2019.
- On average, 45% of podcast listeners have an annual household income of more than $250,000.
- 2 million podcasts are registered by Google.
- 54% of podcast consumers say they think about buying advertised products.
- Businesses spent $497 million on podcast advertising in 2018.
- Brands that advertise their products and services on business podcasts enjoy an average 14% rise in purchase intent. (Referenced by smallbizgenius)
Benefits of podcasting include:
- Creating a personal connection to your audience. They’re actively vested in what you have to say.
- Raising your organization’s profile by becoming an authority on the topic, a trusted place for information.
- Encourages action on the listener’s part. The message can influence participation or support for the organization.
- Shares your story as an organization. People look for organizations to support that they can relate to!
- Offers resources for people to find further information on the topic.
- Relatively simple to produce. The podcast may or may not be scripted – formal or informal – it’s up to you! Often times, podcasts feature multiple people discussing or debating a topic.
What’s available at the Revelation podcast station?
Revelation is based in Worcester, MA, and is host to a Collaboration Workspace and AV Studio. Within that workspace is the podcast station! Marketers and creatives may use the podcast station to increase their communication efforts with their audiences. So what’s available at the podcast station?
• Microphones: ElectroVoice RE20s
• Earphones: On Stage Pro Studio WH4500s
• Audio Mixer: RODECaster Pro
Additional video equipment is available for vodcast productions. Pricing is determined based on individual needs. Let’s chat about your project… give us a call at 508-797-0253, or email info@revprod.com for more information or to set up an appointment!
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